(DNAINFO) Dartunorro Clark | May 24, 2017 — Real estate professionals greedily branding a slice of Harlem as “SoHa” — short for South Harlem — are eroding the neighborhood’s legacy while trying to profit off the area, advocates and politicians say.

Several elected officials, local clergy, community board members and residents rallied at the corner of West 115th Street and Frederick Douglass Boulevard to deliver two stern messages: “SoHa” doesn’t exist, and it’s not welcome in Harlem.

“You can sell without using the word ‘SoHa.’ This is Harlem — a wonderful brand, a brand that is known all over this world,” said Dani Tyson, a local real estate broker and a member of Manhattan Community Board 10, which covers the area.

Source: Developers Using Made-Up ‘SoHa’ Neighborhood to Profit Off Harlem, Pols Say – Central Harlem – DNAinfo New York