(DNAINFO)  Lisha Arino — The developer of a controversial luxury tower on the East River waterfront is targeting Asian buyers with a price set to appeal to that demographic and a marketing push that will begin overseas, according to a report.

Buyers in countries like China, Malaysia and Singapore will get first dibs on Extell Development Co.’s more than 800 condominiums currently under construction on South Street between Pike and Rutgers slips, as first reported by Bloomberg.

The units are expected to go for $1 million to $3 million, the outlet reported, a price that is intended to appeal to Asian buyers, who are typically looking for less expensive offerings that are in short supply in the city’s real estate market.

Source: Extell’s LES Luxury Tower Will Be Marketed to Overseas Buyers First: Report – Lower East Side – DNAinfo.com New York