Trump Administration Says Obamacare Ads Don’t Work, But Federal Study Says They Do | HuffPost
(DNAINFO) A Health and Human Services Department report finds that ads drove 37 percent of new enrollees last year.
When Trump administration officials slashed the advertising budget for healthcare.gov, the Affordable Care Act’s online marketplace, they said it was because of efficiency. Advertising, they said, was showing “diminishing returns” and was no longer an effective way to boost enrollment.
But research that the Department of Health and Human Services conducted and then distributed internally during President Barack Obama’s tenure pointed to a very different conclusion.
It found that the ads work.
Source: Trump Administration Says Obamacare Ads Don’t Work, But Federal Study Says They Do | HuffPost