City’s New HIV Prevention Campaign Targets Transgender Community
(DNAINFO) Danielle Tcholakian | January 5, 2016 — The city’s Department of Health is making an effort to reach transgender New Yorkers with a new campaign promoting HIV prevention.
Posters placed in subway stations and on city buses depict individuals and couples of various sexual orientations, races and gender identities promoting the use of an HIV prevention medication called PrEP as well as condoms.
It’s a “a sex-positive strategy really encouraging people to combine things,” Demetre Daskalakis, assistant commissioner of the Department of Health’s bureau of HIV/AIDS prevention and control, explained in a recent interview.