We don’t need to drink less soda, according to research funded by Coca-Cola

(WASHINGTON POST)  Roberto A. Ferdman — Leave it to the world’s largest seller of sugary drinks to tell people how to lose weight.

Amid a national obesity epidemic, Coca-Cola has been quietly supporting a new nonprofit organization called the Global Energy Balance Network (GEBN) whose primary goal is to spread the message that we might be a little too worried about what we eat and drink. The group, which was the subject ofa New York Times piece published on Sunday, is led by a network of reputable scientists who have helped communicate that more exercise—not less food—is the key to a healthier lifestyle.

An inaugural video published last year depicts Steven N. Blair, the GEBN’s vice president, communicating this very point. “Most of the focus in the popular media and in the scientific press is, ‘Oh they’re eating too much, eating too much, eating too much’ — blaming fast food, blaming sugary drinks and so on,” he says as two bottles of soda — both of which are manufactured by Coca-Cola — are depicted. “There’s really virtually no compelling evidence that that, in fact, is the cause.”

The suggestion is a provocative one to say the least. Many prominent institutions and health experts hold that there is, in fact, compelling evidence that sugar is indeed partly responsible for rising obesity. The Harvard School of Public health says bluntly on its Web site that “rising consumption of sugary drinks has been a major contributor to the obesity epidemic.” The school’s Web site also cites several studies that establish sugary drinks (of which soda is the most prevalent example) increase the risk of obesity, diabetes, and heart disease, among other things.

Source: We don’t need to drink less soda, according to research funded by Coca-Cola – The Washington Post